10magazine

10magazine:

PRADA: CHRISTMAS WINDOWS 

Much like Miu Miu, Prada hasn’t gone over the top with tinsel, in fact there is no tinsel to be seen whatsoever. But what passers by have been treated to is an authentic presentation with all the sophistication one would expect from the brand. “The atmosphere is completed by a faithful reproduction of the cherry wood display cabinets with glass shelves of the original Prada store, which opened in 1913 in Milan’s Galleria Vittorio Emanuele II.” Saffiano leather trunks, beauty cases, hat boxes and hawaiian prints. Father Crimbo better load our stockings with all of it, or he will feel the wrath of the spoilt fashion tantrum. Happy Xmas, Prada! 

www.prada.com 

By Will Johns.